![](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942535922-WI2PEQC67SF97X1S6OD9/cookbook_web.banner-3378.jpg)
Cookbook Design & Branding
Objective
As the capstone project for my graphic design degree, I worked with Chef Ani to develop a cookbook of her recipes and to create a brand identity for her.
Solution
After discussing key brand elements with Chef Ani, I wrote out a design brief based on her thoughts and preferences. This design brief guided the development of all the pieces I created for Chef Ani.
Deliverables
Cookbook
Letterhead
Business Card
Thank-you Postcard
Address Label on Envelope
Bookmark
Stickers
Poster
Banner
Bio Card
Book Personalization Form
Publishing Info Booklet
![Logo sketches](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942721508-ADGKOHLYY58L3WIZW4Y2/logo.sketches.jpg)
![business system sketches](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942768810-2M28MFBZL8LX9Z6ZKBE5/bs.sketches.jpg)
![promotional material sketches](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942792312-UJW9DD7OT14QGZJ9UT8T/pm.sketches.jpg)
![banner](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942862288-APC7N66WB63RH9BMAEN7/banner.jpg)
![business card, letterhead, thank-you card, envelope](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942863299-2C4B096WDBDHYTSXB6KV/print.pieces-1.jpg)
![book signing tour promo items](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942868187-ROUEH2G0L8DFYN9J7VHK/print.pieces-2.jpg)
![bookmark](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942867878-Z9B9KAS7QOXA34HAH5EB/print.pieces-3.jpg)
![stickers](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942867910-4M4P1VE5EF6K578R4YEQ/print.pieces-4.jpg)
![poster](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942864278-WLP09A2TQA4FV9ZN37VS/print.pieces-5.jpg)
![cookbook front](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942905667-9JPG5V7YA6TY6UKTLWJS/print.pieces-6.jpg)
![cookbook back](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942902320-PXNMH7AZDONGGXM23WGT/print.pieces-7.jpg)
![cookbook inside](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942900914-GGGHQQRBWKR9F5PUOGKF/print.pieces-8.jpg)
![cookbook recipe page](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942899500-CZO2UY0KSODLCRRVP21V/print.pieces-9.jpg)
![booklet of publishing information](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942906017-EWRNWFPTYLHLMFXRIVSP/print.pieces-10.jpg)
![inside booklet](https://images.squarespace-cdn.com/content/v1/5ec17a33a153ae72b81621a2/1590942904899-WFXN88MZ0M6GQSVZDHBE/print.pieces-11.jpg)